Organization
Mission, vision and values
The wording below is proposed and will be adopted by the organization's governing bodies.
Proposed wording — pending approval by authorized representatives.

Mission
To bring local people together around practical initiatives that preserve heritage, support local production and make the area better known to responsible visitors.
Vision
An active local community, proud of its nature and traditions, that benefits directly from measured, sustainable tourism.
Values
- Local cooperation — decisions made close to the people they affect.
- Community participation — an open door for residents, young people and producers.
- Cultural heritage — respect for dress, crafts and local memory.
- Responsible tourism — visitors who leave more than they take.
- Environmental awareness — care for meadows, mountains and waters.
- Transparency and accountability — open, verifiable information.